Digital Marketing - Your Highway to Growth
Published September 29, 2017 by Rush Hour
Running a business could be difficult. But if done well, it could be very rewarding, in more ways than one. Once a business is up and running, one of the foremost concerns of a business owner could be growth. One way a business could grow is by increasing its customer base, and this has traditionally been done through advertising.
Since 2012, Traditional Advertising budgets have been declining while Digital Marketing budgets have been increasing. One big factor for this is the continuous increase in internet users. But aside from the number of users, digital channels also provide other benefits:
Digital channels allow for many different sized budgets and payment options, compared to traditional advertising wherein you have to shell out a large amount to get your TV commercial or billboard displayed for a fixed amount of time. Any business, big or small, can utilize digital channels for marketing.
Equal Playing field
Big brands have money and strong reputations. But this doesn’t matter as much in the digital world. Case in point? Companies like Google, Amazon, and Facebook have become some of the biggest companies in the world in a short span of time. They have done so by offering superior services and communicating their message effectively.
But how do you send the right message to your target audience? Traditional advertising relied on associations, what kind of people read this magazine? Who passes by this road? But with digital channels, you can target your advertising and content to the right people. Digital channels allow you to target people based on information they themselves have given, whether it is search keywords or a social network profile.
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” was said by Henry Ford (or J.C. Penney, by some accounts). With digital channels, especially for e-commerce and online services, you can easily track the results of your marketing efforts.
Quickly change or test
And if you see that your efforts have not yielded any results, you can easily and quickly change your advertisement or content. And you can do so again and again until you are able your advertising is yielding a favorable result.
Not only is digital advantageous for marketers, it is also good for consumers. As communication is two-way in digital, compared to the one-way communication in advertising, consumers are very quickly able to provide feedback. This information can be extremely valuable for your business.
Digital also allows you to connect with your most loyal customers as often as you would like. The people who have opted into your mailing list or have liked your social network page, have indicated their desire to hear from you and have essentially given you permission to market to them. These people may be your best customers, treat them as such and you will be rewarded.
Get your business in high gear! Start your digital marketing campaign with Rush Hour.