E-commerce Growth in the Philippines
Published August 31, 2017 by Rush Hour
Growth has been increasing steadily for E-commerce in the Philippines and the entire South-East Asian region. A study by Google is expecting the Philippine’s e-commerce market to reach $19 billion by 2025. From just 805$ million in 2015, total E-commerce revenue has grown to 1.23$ billion in 2017.
The growth of e-commerce has been driven by continuous increases in the number of consumers and the average revenue earned per consumer for e-commerce. So, not only are the number of consumers going online increasing, they are also spending more. Some of the fastest growing item categories are fashion, electronics, food, furniture, and toys.
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